Betway has recently ascended as the 'Official Global Betting Partner' for Arsenal's men's Football team, highlighting yet another prominent partnership in the English Premier League's betting realm this season. At Share of Voice, we delved deep, analyzing billions of data points to examine betting tendencies across the UK, France, and Italy of Arsenal fans. Our findings revealed that from March to July 2023, the UK emerged as the frontrunner in terms of Gamble Personas.
For clarity gamblers are characterized as individuals enticed by risk, engaging in diverse platforms like casinos, sports betting, national lotteries, and other akin activities.
Share of Voice is a data-driven agency. We prioritize data to extract pivotal insights that fuel potent strategies and campaigns, precisely targeting the discerned demographics.